Bachelor of Science, Business Administration - Marketing Concentration
Program Description
The area of concentration in Marketing is offered as part of the Bachelor of Science Business Administration degree program at Warren National University with the purpose to provide professionals in the business administration field a focus on marketing. Specifically, it provides focus on the concepts of product planning, pricing and promotion, while teaching competitive advantage and interpersonal communication.
The Business Administration with concentration in Marketing students will become equipped with tools such as developing frameworks for strategic marketing plans, persuasion and attitude formation, and sales issues. This program draws together various marketing aspects of business administration from economics, psychology, and sociology, to organizational structure, cost containment, and medical informatics.
Program Objectives
In addition to the objectives listed for the School of Business bachelor-level degree program, upon graduation, Marketing concentration students will be able to:
- Apply marketing theory to marketing strategies
- Demonstrate how marketing affects consumer behaviors
- Apply the market segmentation and target marketing process
- Explain Consumer Information Processing (CIP) and promotional strategies
- Describe media planning and analysis
- Identify an effective marketing business plan and conduct marketing research
- Implement marketing plans using the latest Internet- and web-based technologies
- Demonstrate proficiency in marketing at the bachelor's degree level
Program Requirements
A minimum of 120 credits is required to graduate with a Bachelor of Science in Business Administration with a concentration in Marketing (students may exceed 120 credits in satisfying the requirements). At least 45 credits must be earned at the upper division level (300- to 400-level coursework).
| General Education Requirements |
42 credits required |
| Business Administration Core |
15 credits required |
| Marketing Curriculum |
12 credits required |
| Culminating Activities |
9 credits required |
| Major Electives |
12 credits minimum required |
| General Electives |
30 credits minimum required |
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General Education Requirements
42 credits required. Must include the following courses.
Communications
Mathematics / Quantitative Reasoning
Humanities
Social Sciences
Science
Computer and Information Literacy |
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6 credits
6 credits
9 credits
9 credits
6 credits
6 credits |
Business Administration Core
15 credits required. Must include the following courses. All courses are 3 credits each.
BUS100 - Introduction to Business
BUS115 - Management Principles
BUS200 - Accounting I
BUS225 - Introduction to Economics
HRM140 - Management and Supervision
Marketing Curriculum
12 credits required. Must include the following courses. All courses are 3 credits each.
MKT200 - Principles of Marketing
MKT300 - Consumer Behavior
MKT310 - Promotional Strategy
MKT350 - Marketing Strategy and Planning
Culminating Activities
9 credits required. Select one 9-credit combination from the following courses. (* - Upper-Division)
FPP480 - The Final Project Proposal (3 credits)
FPP490 - The Final Project (6 credits)
CAPB490 - Capstone (6 credits)
Electives - 3 additional credits from Major Electives *
Electives - 9 additional credits from Major Electives *
Major Electives
12 credits minimum required. Additional courses may be selected to fulfill General Elective credit requirements. All courses are 3 credits each.
BUS235 - Business Forecasting
MGT312 - Critical Thinking and Decision Making
MKT320 - Retail
MKT330 - Public Relations
MKT400 - Marketing Research: Design and Evaluation
MKT401 - Global Marketing Strategies
MKT402 - Marketing Problems
MKT403 - Internet Marketing Principles
MKT404 - Marketing for Hospitality and Tourism
MKT405 - Direct Marketing
MKT410 - International Marketing
General Electives
30 additional credits required. Any additional coursework to meet or exceed 30 credits.
Refer to the Course Description Catalog for a listing of available courses for General Elective requirements.
A minimum of 120 total credits is required for graduation. At least 45 credits must be earned from 300- to 400-level coursework. Students may exceed 120 credits in satisfying the degree requirements.
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